What Are Chatbots?
Chatbots use artificial
intelligence for simulating a real conversation with people.
But how is that possible?
How Do They Work?
With the advancements made in
Natural Language Processing and with the technology provided
by Machine Learning, chatbots are becoming more
sophisticated every day. You will notice that the more you
talk to them the smarter they get. With a chat interface,
the overall experience is similar to a human conversation.
Why You Should Integrate It?
There isn’t a general answer for
the main question asked by each business owner: Why should I
consider a chatbot for my brand? But there are some
guidelines you should follow if you want to discover if it
is really mandatory to implement a chatbot. First of all,
you must know what your customers have to say about this
aspect. If they prefer to interact with your app in a chat
mode then you should find a solution to offer them that.
Secondly, if the services provided by your company require a
chatbot for improving the entire experience then you should
integrate it. Finally, if the conclusions for the previous
points are affirmative and you have the necessary resources
to build a chatbot then go for it.
Types Of Chatbots
Chatbots are able to accomplish
many functions. We are going to list some of them but with a
little imagination you can adapt their characteristics to
more tasks than you will see here.
Branded or service chatbots
– these helpers are the solution for improving the
services provided by companies. They can perform
different actions that enhance the performances of each
business. There are many domains that encounter the need
for service chatbots:
-
Customer service to offer
answers for clients
-
Data analyzing for
optimizing marketing strategies
-
Gathering feedback for
finding client’s opinions about specific products
-
Messenger app for
maintaining the presence for your customers
-
Informational chatbots –
they are used to provide important data for the persons
who require it
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